Tuesday, 30 August 2011

AN - Music Video Deconstruction 9: Everytime We Touch

Name of Song: Everytime We Touch
Artist: Cascada
Year: 2006
Genre: Eurodance
Director: Unknown

Cascada are a German Eurodance act which consists of musicians, Natalie Horler, DJ Manian and Yanuo. The act have sold over 13 million albums worldwide, but it wasn't until the group's third album when they started to gain the attention of the media. The group's lead singer, Natalie Horler has made multiple appearances such as hosting The Clubland Top 50 on 4music and performing on UK TV shows such as GMTV and The Lottery Show. Despite receiving negative reviews, the act's second single, Everytime We Touch was the group's first taste of mainstream success.

  • The video begins with the Natalie herself, lip-syncing in a library with the camera zooming into her, from a long shot.
  • There are transitions back and forth between Natalie lip-syncing in a library and sitting on a set of stairs from what looks like the outside of the library.
  • An over-the-shoulder shot is used for when the singer is looking a photo of a man. Possible boyfriend?
  • There are short, yet quick shots of the library staff.
  • Fast-paced editing is used to fit the mood of the song.
  • Judging from the artist's clothes and the mise-en-scene, the setting is modern day.
  • Most of the shots in this video consist of long, establishing shots. e.g. The sequence where Natalie is talking to the librarian at the front desk.
  • The video consists mainly of narrative, in a similar style to the Britney Spears song, Hit Me Baby One More Time. Along with some elements of performance
  • There are more quick shots of the library staff's reactions to Natalie performing in the library.
  • Natalie performing in the library creates a binary opposition between silence and noise.
  • Judging from the lyrics of the song, it has a romantic feel. "Everytime we touch, I get the feeling. Everytime we kiss, I swear that I can fly."
  • Natalie looking at the library records symbolises the rebellion against silence.
  • A mid shot is used for when Natalie is flirting with the librarian.
  • A long shot is used for when Natalie is dancing on the desk.
  • A mid, long shot with slow panning is used when Natalie is lip-syncing to the librarian.
  • A long shot is used for when Natalie and library staff are dancing, along with close-ups of them.
  • The quick shots of the library staff dancing. The type of shot used here is a mid, long shot.
  • The video ends with a mid shot of Natalie and the librarian running away together.
Here is the video (I apologize for the video size because the embedding for the video was disabled by the uploader): 

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