AN - Digipak Example 1: Britney Spears Greatest Hits

Britney Spears Greatest Hits: My Prerogative

• Instead of being a stereotypical fold out digipak, which usually has 4+ panels. This is simply a 2 panel disc sleeve.
• Picture of Britney Spears on the front wearing a fur jacket, bra and shorts.
• Clothing suggests sexual content because the digipak comes with two discs. (Second disc might have explicit music videos?)
• For example, for most of the My Prerogative video, Britney is mostly seen in her underwear and in the video for Do Somethin' (last track on the disc), she can be seen wearing similar clothing to that on the cover, except that the jacket is white and instead of shorts, she is seen in her "panties"

• A light blue greyish colour is used for cover of the digipak along with the white border.
• This is done in order to make Britney stand out with her black clothing and tanned, shiny skin. This links in with the male gaze theory.
• On the back of the digipak, we have the track listing.
• Below the listing, we have some very brief credits along with three web addresses and copyright information at the bottom.
• Then at the bottom right hand corner, we have the barcode and the company logos above it.