SD - Company Ident

For our company ident for Blazing Grace productions we've come up with the final idea. We're going to have a 'bad ass' barbie doll as Barbies are often a connotation of purity and the ideal stereotype of beauty for young girls we have decided to create a counter type of this, our barbie will have ripped clothing with a short leather skirt (quite gothic clothing) with a nose ring and messed up hair and smoking a cigarette, example shown left. This is a countertype of the usual Barbie as normally she is the perfect pristine woman that always looks glamourous. The ident will go with the name Blazing Grace productions because Barbie is usually a graceful sucessful woman but in this case she has turned into the opposite, un-glamourous and a mess and a not longer suitable role model for young girls aged 4-10.

As you can see this is an old Barbie doll and the kind of image we hope to create although you cant actually see the clothing she's wearing in the image its just a sample of what we hope to achieve with are ident but better. The clothing we will dress her in will make her look essentially like a washed up stripper and just generally a mess, with all her clothing ripped up and maybe some pills lying around her when she's sat on the floor. This idea originally came from the 'We Found Love' video by Rihanna a video about drug use and relationships failing because of it to signify bad connotations of drug use to our audience of teens for our Destiny's Child video - Emotion.