AN - Final Magazine Ad Development

Today I FINALLY managed to finish the magazine advert. I got some feedback from my Media teacher on the advert and he said:

This is an example a past student's work.

• There was no point of the multi layering because he said to create a shadow-like effect, but it didn't work.
• The font was also weak, since it made the magazine advert look like that it was made in Publisher.
• He also mentioned that it looked like no research had been done, despite looking at a number of magazine adverts including some made by past students. Linking in with this, it's quite hard to find magazine adverts aimed at a female audience.
• www. should never be used in 2012.
• Unrealistic reviews.
• Weak layout.
• No price tag or Twitter/Facebook logos.

So putting this feedback into mind, created a new magazine ad. My teacher wanted me to put an image from the video in the area where the sky is, so I got a shot of the boyfriend and girlfriend walking down a path. I used the background eraser and quick selection brush tools to delete segments of the background of the picture. 

Afterwards, I decreased the opacity and saturation quality so that it blends in with the poster. I also changed the tour dates by adding 2012 at the end of them and making the locations UK based. I also made the font pink so that it would appeal to a female target audience. Lastly a picture of the digipak's front cover can be seen as well so the public know what the product looks like.

FINAL Magazine Advert

AN - Audience Digipak Feedback

Today we managed to obtain feedback from our class colleagues on the second version of our digipak.

• No information on the DVD.
• Email address isn't needed.
• No upper case in the web address.
• The QR code needs to work, in order to show ICT skills. Linked to company blog.
• The sticker on the front cover was way too big.
• Huge line spacing can be seen on the sticker.
• Copyright information needs to be smaller.
• The main title on the front needs to be centred.
• Use plain Sariff font if needed.

Inner panel 1

We decided to abandon the inner digipak design with the pictures of the wine bottles because my colleagues didn't understand the deeper meaning behind them.

Inner panel 2

Inner panel 3

Hidden credits panel

Panel behind the front cover 

These next images are the panels which have been improved:

Front cover

Back panel

Now the QR code leads to the Blazing Grace production blog.

Spine

Overall from this feedback while the outer panels are fine, the inside panels need changing. So now I will allow Sophie to make the inside of the digipak and I will take over making the magazine in order to speed things up in terms of scheduling.

AN - Podcast 5: Audience feedback

In this podcast, I go solo by talking about the feedback from some friends of mine. I go into detail on topics such as long chunks of narrative and the use of Sepia.