AN - Codes and Conventions of Girl Groups Part 2

Another convention seen in girl band videos, is the fact that the songs have a romantic theme to them and explore the topic the relationships. 

A prime example of this is the song Issues by The Saturdays because by looking at the lyrics to the song, the band refer to the word "heart" a lot throughout the video and at one point in the video, the band are seen standing behind a white fence when the lyric, "I keep building a wall over my heart" is heard. This is possible symbolism of the metaphorical wall between the men and their hearts.

Another example, is at the end of the video where the band can be seen standing around a fire. This could give a polysemic message that the band are trying to forget their "heart-breaking" memories.

The lyric, "I don't know whether I should hate you or miss you" is another signifier for romance because during the video, the group are seen in five separate locations lip-syncing. This could be a signifier that they must be singing about ex-boyfriends. There are other lyrics in the song that link in with the themes of romance such as "Can't decide if I should slap you or kiss you" and "Change my number and throw out your clothes." These lyrics are signifers of the video's theme of romance and relationships because they sound like things which would happen during a break up or argument between a couple. Similar to the video we are currently working on.

Here is the video for the song:



The Saturdays - Issues by Stella78